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Is something still meaningful and true, even when it's been turned into a marketing slogan?
(Spotted in London, in the window of a brand marketing agency.)
Posted by Jamais Cascio in The Long View on June 24, 2010 3:36 AM
Comments (7) |
Wait - marketing slogans aren't by default meaningful and true? Damn - Maybe I should think different about just doing it.
Jason Cole |
June 24, 2010 8:56 AM
Haven't I heard this before, somewhere?
Whatever--it still applies, right? I mean, do I have to change my tattoo now that it's a slogan?
June 24, 2010 10:41 AM
A slogan is a speech act, and not a proposition, and thus might not be properly said to be true or false. However, the overall pragmatics of the statement is, as ever, context-sensitive, as is as true as you can still make it to yourself.
John the Statistician |
June 24, 2010 12:50 PM
I wonder if they know that if it had the proper line breaks and "it's" is changed to "it is", the whole becomes a 5-7-5 haiku?
June 24, 2010 3:04 PM
Well, it's not true. We do enter the future - try not to. The only question is what we're creating while we enter it.
David Foley |
June 25, 2010 7:58 PM
Not to be overlooked are the new Nike ads for the World Cup, "Write the Future". They are oddly prophetic in some ways:
Scott Smith |
June 28, 2010 6:58 AM
If you enter the future, can you leave again?
Tony Fisk |
June 30, 2010 10:46 PM
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