Subscribe to the Open the Future feed
A Dilemma
Is something still meaningful and true, even when it's been turned into a marketing slogan?
(Spotted in London, in the window of a brand marketing agency.)
About Me
___
Recent Posts
- Participatory Panopticon: 2019
- What the heck was that?
- BREAKING: President's Advisors Mull Resignation, Sources Claim
- Trump's "Pee Tape": The First One Probably Won't Be Real
- A New Look
- A World in Which
- Gun Control's MP3 Moment
- Uncertainty, Complexity, and Taking Action (revisited)
- High-Frequency Combat
- In the Press
- Usefully Wrong
- Not Very Uplifting
Site Info
Tag Cloud
- Apocaphilia
- Artifacts
- Artificial Intelligence
- Augmentation
- Augmented Reality
- Bruce Sterling
- Center for Responsible Nanotechnology
- Cheeseburgers
- China
- Climate Change
- Disasters
- Economics
- Eschatology
- Ethics
- Fabrication
- Fast Company
- Foresight
- Futurism
- Games
- Geoengineering
- Global Guerillas
- Global Politics
- Global Warming
- IFTF
- Interview
- Metaverse
- Metaverse Roadmap Project
- Nanotechnology
- Open Source
- Participatory Decepticon
- Participatory Panopticon
- Podcast
- Politics
- Presentations
- RU Sirius
- Resilience
- Robotics
- Scenarios
- Self-Congratulations
- Simulation
- Singularity
- Social Technology
- Speaking
- Sustainability
- Talks
- Terraforming Earth
- Travel
- US Politics
- Video
Categories
Powered By MovableType 4.37
Comments
Wait - marketing slogans aren't by default meaningful and true? Damn - Maybe I should think different about just doing it.
Posted by: Jason Cole | June 24, 2010 8:56 AM
Haven't I heard this before, somewhere?
Whatever--it still applies, right? I mean, do I have to change my tattoo now that it's a slogan?
Posted by: Mom | June 24, 2010 10:41 AM
A slogan is a speech act, and not a proposition, and thus might not be properly said to be true or false. However, the overall pragmatics of the statement is, as ever, context-sensitive, as is as true as you can still make it to yourself.
Posted by: John the Statistician | June 24, 2010 12:50 PM
I wonder if they know that if it had the proper line breaks and "it's" is changed to "it is", the whole becomes a 5-7-5 haiku?
Posted by: john | June 24, 2010 3:04 PM
Well, it's not true. We do enter the future - try not to. The only question is what we're creating while we enter it.
Posted by: David Foley | June 25, 2010 7:58 PM
Not to be overlooked are the new Nike ads for the World Cup, "Write the Future". They are oddly prophetic in some ways:
http://bit.ly/ayEoLq
Posted by: Scott Smith | June 28, 2010 6:58 AM
If you enter the future, can you leave again?
Posted by: Tony Fisk | June 30, 2010 10:46 PM