Cool Project #3: Social Business Edge
On Monday, April 19 (yeah, just two days after the UCSC thing), I'll be speaking at Social Business Edge in New York City, a new (and hopefully recurring) event looking at the intersection of business innovation and social media.
Certainly what is going on today is more than just social media marketing, limited to marketing and community outreach efforts. Some of the leading thinkers in this area believe that we are at the start of something much larger than a retake on marketing. We are seeing a rethinking of work, collaboration, and the role of management in a changing world, where the principles and tools of the web are transforming society, media, and business. The mainstays of business theory — like innovation, competitive advantage, marketing, production, and strategic planning — need to be reconsidered and rebalanced in the context of a changing world. The rise of the real-time, social web has become one of the critical factors in this new century, along with a radically changed global economic climate, an accelerating need for sustainable business practices, and a political context demanding increased openness in business.
Assembled (and hosted) by my friend Stowe Boyd, Social Business Edge includes a pretty good variety of speakers. Stowe has decided to do this in something of a "talk show" format, so use of powerpoints will be limited, and the presentations will be more conversational than formal.
The event isn't free, but it is pretty reasonably priced for something like this. If you're in the area, and are interested in the future of social media, I think you'll find this quite valuable. Hope to see you there!