It's tempting to just stick a cheeseburger in the Open the Future logo.

The Cheeseburger Steamroller continues its mighty advance, with two significant media hits this week: in the Florida Times-Union, out of Jacksonville; and on the BBC radio program, The World Today (RealAudio format).

For me, the BBC hit is especially cool, since I have enormous respect for the BBC World Service and have been a listener for over 15 years. It's also pretty nifty that this isn't a drive-by comment on an otherwise tangential report, but an entire 3 minute segment devoted to the cheeseburger footprint, with multiple appearances by yours truly. Reporter James Fletcher is doing a series on carbon footprints, and has so far covered transportation and offsets; with the current piece, he looks at food.

Fletcher's Footprints (RealAudio format)

The Florida Times-Union article is the first print appearance of the cheeseburger footprint, and they do an admirable job of assembling the information -- including showing the calculations for energy and carbon broken down in detail. The two quotes from me are decent selections, although I wish they'd also used one of the bits about the gravity of the carbon footprint.

Do you know your burger's carbon footprint

(Click on the image for the link to the full-size graphic, made by Grace Hung at Cornell's Nutritional Science department. Great work, Grace!)