Cheeseburgers: In Florida; On the BBC
The Cheeseburger Steamroller continues its mighty advance, with two significant media hits this week: in the Florida Times-Union, out of Jacksonville; and on the BBC radio program, The World Today (RealAudio format).
For me, the BBC hit is especially cool, since I have enormous respect for the BBC World Service and have been a listener for over 15 years. It's also pretty nifty that this isn't a drive-by comment on an otherwise tangential report, but an entire 3 minute segment devoted to the cheeseburger footprint, with multiple appearances by yours truly. Reporter James Fletcher is doing a series on carbon footprints, and has so far covered transportation and offsets; with the current piece, he looks at food.
Fletcher's Footprints (RealAudio format)
The Florida Times-Union article is the first print appearance of the cheeseburger footprint, and they do an admirable job of assembling the information -- including showing the calculations for energy and carbon broken down in detail. The two quotes from me are decent selections, although I wish they'd also used one of the bits about the gravity of the carbon footprint.
(Click on the image for the link to the full-size graphic, made by Grace Hung at Cornell's Nutritional Science department. Great work, Grace!)