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One design technique which is shifting its way into futurist/consulting work is the "microscenario" process. Rather than imagining how the world will change, then thinking about how best to make products/services for that changed world, the microscenario process involves thinking of individuals living in the changed world, then coming up with ways to make individual lives better. It's a subtle difference, but one with real applicability (I've used it with a variety of consulting clients over the years, and they are constantly surprised at the results). It turns out that Bruce Sterling -- design afficianado and WC Ally #1 -- wrote a story called "User-Centric" for the December 1999 issue of DesignFax, a design engineer journal, which ably illuminates just how the microscenario process works.


Listed below are links to weblogs that reference Microscenarios:

» A Demonstration of Paradigm Shift in Design from Academy of Harvested Discourse
If you change your thinking or point of view on a subject, you change the service itself. I.E.: WorldChanging: Another World Is Her... [Read More]


This page contains a single entry from the blog posted on July 12, 2004 5:55 PM.

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